Description: This vegan-friendly and 100% natural shampoo is perfect for achieving brighter and cleaner-looking hair. Gentle and nourishing ingredients hydrate while eliminating dull, yellow undertones in blonde, platinum, and grey hair - revealing a vibrant and healthy shine.
EFFECTS: Blonde Purple Toning Hair Shampoo for all types of color. treated blonde, bleached.highlighted and natural hair to reduce brassy discoloration and neutralize yellow tones. Get your hair back to its brilliant best.
USAGE: 100% wet hair, Rub Purple Hair Shampoo in hands to lather, leave on up to 1-3 minutes on first use. Leave on for 5 min MAX to remove unwanted brassy or yellow hues. Leave 10-15 min for shimmering silver tones or ash-grey. Rinse thoroughly and follow with moisturizing conditioner.
NOTE: Avoid contact with eyes. lf contact occurs, rinse cautiously with water
